🌟X-Athletes

A new way to follow the athletes you care about, from the inside.

🏆 What are X-Athletes?

X-Athletes is WIN's line of products that connects fans directly to an athlete's career. It's not merchandising, it's not a traditional fan club: it's real access to their world, their community, and their journey in sport.

Each X-Athlete has their own universe within the platform, with experiences, exclusive content, and unique opportunities designed specifically for them.

💡 How does it work?

The idea is simple: you join the athlete's world and unlock benefits built for you as a fan.

• 🎙️ AMAs and live conversations

• 💬 Closed community with direct interaction

• 🎬 Exclusive content you won't find on social media

• 🤝 Meet-ups, experiences, and unique moments

• ⭐ Priority access to premium opportunities

Each athlete defines their own catalog based on what they have to offer.

🚀 Why now?

Following an athlete before the big leap is different from joining once they've already made it. X-Athletes is built for people who want to be there from the start: close to the career, with real access, part of the community that grows alongside the athlete.

🎯 Who are the X-Athletes?

We're rolling out the first names in stages. Each athlete has their own space within this section, with their story, their benefits, and what's coming next.

We're starting with 🏎️ Nico Varrone, the Argentine Formula 2 driver with his sights set on F1.

More to come soon.

📩 Stay in the loop

To make sure you don't miss any launches, join the waitlist of the athlete you're most interested in. We'll let you know before anyone else when each presale opens.